BirelART has announced the establishment of Birel China Limited, a joint venture company in Greater China aimed at enhancing the local market, drivers and customers.
“I am confident that with this Chinese partnership and the stock of material there we will be able to not only ensure excellent service for both the racing and rental departments, as well as the spare parts division, but to also contribute to the growth of BirelArt’ s image in the Chinese territory” BirelART’s Ronni Sala said.
Sala is Chairman of the new company while Mr Zeyang Sun has been appointed General Manager.
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“BirelART is the key player in karting industry” Sun said. “We will not only provide the good products and services for Chinese clients, the most important is to help China expand the motorsport population and improve racing competitive level, China should have more F1 drivers like ZHOU.”
As part of pursuing value-added services, the organisation will bring official racing events, training programs and international opportunities for the best drivers.
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