One of KartSport New Zealand’s longstanding events, which was brought back to life in 2022, is set to be rebranded in an exciting modernization for the sport. The event, currently known as CIK Trophy of New Zealand will be renamed the New Zealand Karting Grand Prix from 2024.
Reflecting on the event since its reinstatement over the past two years, it’s clear the championship fills a special place in the early part of the national karting calendar. Currently hosted by KartSport Hamilton, the location, venue and timing offer increased ability to attract spectators to the event. However, to the public, the CIK Trophy of New Zealand event title doesn’t inspire instant recognition of the product or its significance. Even some of the sport’s own newer competitors are largely unfamiliar with CIK’s meaning.
At most modern international events, reference to CIK (the original name for the global sanctioning body of karting) is sparsely used, with the FIA largely rebranding the body as FIA Karting. Given the event is run by KartSport New Zealand and the host club, it is not possible to rebrand the event in the same vein.
After careful consideration of possible options, the New Zealand Karting Grand Prix name was selected by the Board. The new name should carry more market relevance for the general public and especially entice and encourage attendance of the new wave of motorsport fans created by shows like Drive to Survive. Ultimately, these new fans are perfect potential karters of the future.
The event will also continue to be classed as a National title. Previously there was a distinction between Championship Classes and Challenge Cup classes, however the National title recognition will be extended to all classes from next year, with all National classes available to compete in.
The modernization of this event is one step in a longer plan to elevate not only the event, but the Kartstars series and wider sport.