Birel And ART GP Officially Join
| 5 September 2014 |
| Tweet | |
The famous and long established Birel brand has officially joined forces with the much younger ART Grand Prix team to form BirelART.
The news was officially announced in Europe today, although it was rumoured some time ago.
The new venture is said to be managed by some very experienced racing people, however no names have yet been made public.
BirelART Racing will be the racing division of the new company.
tKart reports the team will official present its 2015‐2017 three year program at a Birel ART Open Day. The company has already applied for the homologation of the new chassis and braking systems which are believed to have new colours for the new branding.
Comments from Nicolas Todt, ART Grand Prix CEO:
“It’s an honour to begin this industrial project with the Sala family, for which I have the utmost respect personally and professionally. Joining forces with a glorious brand rich in tradition such as Birel represents a very important step in ART Grand Prix’s young experience in Karting, a sport that has seen us involved as a manufacturer for the past three years only.
"Birel ART will allow us to take advantage of the strengths of Birel ‐ which complement us perfectly. Birel will benefit from our experience in young drivers training, and the synergies with all ART Grand Prix teams, racing in the various championships; at the same time, we will take advantage of Birel’s manufacturing power and latest technology necessary to launch new, more competitive products both in terms of performance and cost, in order to gain the trust of customers, drivers, teams and Karting fans.
Comments from Ronni Sala, Birel President:
"I know for sure that we are at the beginning of a new era, one which will see two very well known brands in the world of Karting and motorsport work together.
"In Nicolas and his collaborators I’ve found the right energy and ideal motivation to begin a structured, ambitious project that will be at the forefront of our industry, through original sporting, marketing and communication initiatives in support of the product, the brand and our dealership network. Only just born, Birel ART already aims with vigour to play an important role on the world market."
