Industry: Changes To Birel ART Distribution

  27 October 2015

A new import and distribution arrangement for Australia has been announced by Birel ART.

The Italian factory revealed on the weekend that Michael Patrizi (Patrizicorse) will be the exclusive importer/distrubutor for the Oceania region, encompassing the Australian and New Zealand markets.

The deal includes Birel ART products BirelART, Ricciardo Kart, Freeline kart components and Easykart.

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"This exclusive agreement will also include our N35 Ricciardo Kart and Birel ART Rental kart range that has now just received a new makeover and will be ready for distribution in December" the BirelART press release stated.

"A complete distribution network will be set-up within Australia focusing on grass roots level karting all the way through to a new Official Birel ART factory team supporting Ricciardo Kart and Birel ART in the Australian Kart Championship series and Rotax Pro Tour.  

"This program will give young and aspiring Australian and New Zealander drivers the chance to develop their skills here in Australia under a team of professionals with the opportunity to then move into our Factory racing teams in Europe and America.

"This is a big opportunity for our brands to grow to the top of Australia and New Zealand Karting structurally through a successful dealer network" explained Michael Patrizi.

"The most successful part about the introduction of Ricciardo Kart in 2015 has been our dealer network and the support that they have been given from us and what they have given to their customers.

“Our dealer network will be formed with the same guidelines as that was introduced for the Ricciardo Kart brand 12 months ago. Our network will be focussed on the real Kart shops, the people and businesses that focus 100% on our sport.

Patrizi confirmed he will have official teams running in the two major race series in Australia next year - the Australian Kart Championship and the Rotax Pro Tour.

"(It) is a chance for Birel ART brands to further expand in two important markets such as Australia and New Zealand" added Alessandro Alunni Bravi of Birel ART group.

"(It) will boost our brands and will provide our teams and customers with the best assistance on and off track.”



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